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We created Sierra Nevada’s “Enjoy Outdoors” campaign two years ago. Now, outdoors activities seem especially relevant.
Lady Antebellum performs live from Analog at Hutton Hotel in Nashville on TODAY
Masks. Two months ago, Americans didn’t give them a second thought. Now they’re a daily accessory.
GreenLight Creative Director, Julie Gordon, delivers her insights on how artists and the live entertainment industry are finding creative ways to expand their merch offerings and accelerate the acceptance of masks as everyday fashion.
During these unprecedented times, with homeschooling and WFH orders, virtual is quickly becoming the new reality, as we look to technology to keep us entertained. However, the infrastructure hasn’t been there to fully support these creative advancements, until now.
Check out GreenLight’s ECD and Partner, Nick Davidge’s analysis on how marketers and brands are exploring these creative landscapes to bring new worlds and live music to life as 5G adoption begins to take shape.
Music inspires and moves us all. And the shows will go on. So today we’re inspired by these CrewNation posts from our sister company, Live Nation, that will help ensure they do. Here’s how you can help too.
We’re celebrating the launch of our friend and frequent collaborator, Steve Aoki’s, new album Neon Future IV. We sat down with Steve a few months back with Qualcomm to discuss his vision for Neon Future…the convergence of music and technology. Can’t wait to see Steve live IRL later this year, but until then enjoy this clip from our conversation.
We’re proud to have contributed to the launch of Live Nation’s Crew Nation fund last week. Live music and shows are not possible without the crew members behind the scenes. Live Nation is donating up to $10 million to the fund to get it started and help those in need. That need is ongoing so please contribute, if you can. Learn more and contribute here.
We’re very fortunate at GreenLight to be surrounded by and work with so many talented creative colleagues, artists, partners and brands during these challenging times. New seeds of creativity are sprouting around us, as we speak. Here’s a new resource our partners at Live Nation have created so people and fans can find, tap into and experience that new creative outflow, everyday.
Our very own Dominic Sandifer and Bruce Flohr once again humbly represent the brilliant effort of our entire team and Live Nation family.
Huge congratulations to our very own Bruce Flohr for being named to the 2019 Clio Music Awards Jury!
We’re proud to announce that our Hilton Honors / Music Happens Here program has won 3 Clio Music Awards!
The duo appears alongside Live Nation partners Russell Wallach, Maureen Ford, and Darin Wolf.
The Hutton Hotel recently hosted some of the biggest names in country music for the Billboard Country Power Players event and the Billboard & CMT Next Women of Country event, featuring intimate performances at Analog, the venue we developed and now manage.
Gone are the days of trashing hotel rooms. We designed the Writers’ Rooms at the Hutton Hotel to be places of creativity and collaboration for traveling artists.
Not many other agencies create and operate their own music venue. We did. Come check it out in Nashville.
Another GreenLight concept come to life...
Shares highlights of the second episode of the series, launched on July 25.
"The day’s packed schedule saw advertising, marketing and culture collide, possibly nowhere more so than at GreenLight’s session"
Roundtable discussion hosted by Dominic Sandifer includes OneRepublic’s Ryan Tedder and highlights our "Music Happens Here” program.
Billboard highlights our mission to create culture, not one-off marketing campaigns.
Here's a sneak peek into the content program and original series we are producing in partnership with Live Nation and Spotify that celebrates Hilton Hotel’s legacy in travel through music.
The Lady Gaga + Intel performance has scored a Gold Lion for Design in the category of Digital Installation & Events.
GreenLight President Dominic Sandifer chats with Billboard about our new relationship with Live Nation
We’re thrilled to be joining one of the world’s leading entertainment companies as it rapidly expands into branded content and digital video via Live Nation TV.
Bruce is among a stellar cast in the Music Marketing category. Congrats!
Cool insight into how the Shakes joined the ATO ranks and the importance of genuine artist-label relationships.
While a “Like” indicated vague positivity, now we can relate to audiences more emotionally through our content.
By bridging Lady Gaga and Intel’s passion for music, art, and technology, we could help create a cultural moment.
Check out a behind-the-scenes glimpse into what we’ve been working on with Intel and Lady Gaga for the past several months.
We aren't in the business of pairing artists and brands— we’re in the business of creating content, experiences and culture.