Two years ago we created Sierra Nevada Brewing Company’s “Enjoy Outdoors” campaign. We designed the creative to celebrate the serenity and beauty of nature, as enjoyment of the outdoors is central to the company’s ethos. See more of our images and videos from the campaign, and read more about the inspiration behind it.
Now two years later we find ourselves in a world of physical distance in which enjoyment of the outdoors, alone and in very small groups, will be a great summer activity for social as well as recreational reasons. How are you planning to enjoy the outdoors this summer? And what products will you bring with you?