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Under Armour - Huddle Up

Most sports brands sell clothing by celebrating star athletes as infallible heroes in moments of glory. But Under Armour celebrates an athlete's WILL, because while many express the desire to win, few possess the resolve to train as hard as they play and fight through adversity when it drops them to the mat. In this 5-part online series, we documented Cam Newton's offseason preparation — unpolished, unscripted and unabridged — with the goal of fueling high school football players' WILLs on their journeys as athletes.

 Most sports brands sell clothing by celebrating star athletes as infallible heroes in moments of glory. But Under Armour celebrates an athlete's WILL, because while many express the desire to win, few possess the resolve to train as hard as they pla
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