When most people hear the term “seasonal brand” they more than likely think of brands who are impacted by the changing seasons, naturally or perhaps of a specific event such as back to school. According to Inc.com “Seasonal business is a term that refers to the fluctuations in business that correspond to changes in season.”
So you all probably have some examples of a seasonal brand floating around in your head, right? Maybe it’s a retailer or a landscaping business or whatever.
How about an awards show?
And not just any awards show, but The Grammy Awards, the only peer-presented award to honor artistic achievement, technical proficiency and overall excellence in the recording industry, without regard to album sales or chart position.
Read the rest at Forbes