Clear wanted to introduce New York to its super-fast, take-it-with-you Clear 4G WiMax service. And since New Yorkers are creatures of local habit, we wanted to become part of their daily routines. Our concept was called The Clear Path - a series of daily events at the best local hot-spots showcasing Clear's broadband service and generating valuable leads for the young brand.
We then extended the Clear Path into music festivals, which are essentially temporary neighborhoods of music-lovers. Benefits included free burgers from The Love Shack, VIP upgrades and artist meet & greets.