A perfect storm was harnessed into this program. Timbaland's new album "Shock Value 2" was being released in digital form exclusively from Verizon. The album included collaborations with everyone from Chris Cornell to the Jonas Brothers. And BlackBerry was launching its new Storm smartphone.
To promote this digital-only release exclusively on the Verizon platform, Verizon and their digital media agency, Tribal, called upon us to produce a series of events featuring musical performances by Timbaland (Miami), Chris Cornell (Chicago) and the Jonas Brothers (Dallas). These exclusive events gave fans an up-close and personal vantage of their favorite artists. To get any closer to the Jonas Brothers, you'd need a ring. Fortunately, no restraining orders were broken and the events generated significant buzz and media impressions. The events made cultural waves and launched successful retail and sales promotions.