In launching Hyundai's new Santa Fe SUV, we asked "What can we do for parents?" Because parenting is hard and parenting well is even harder. It's easy to surrender to a life of bounce-houses and theme parks and an entire generation of parents is now at a crossroads. These rebellious Xers hellbent on fighting the man in their youth now have kids of their own and they're not all coping well. Did you know that 3 in 5 children suffer from a parent who doesn't rock? Every day thousands of kids are subjected to indignities like mom jeans and easy-listening radio. To fight this growing epidemic, we teamed Hyundai up with rock gods Tenacious D, Alicia Keys, KISS, Travis Barker and Alanis Morissette to help parents reclaim their punk rock edge.