Some of the greatest rockers of all time have worn Converse. Joey Ramone, Keith Richards, Kurt Cobain and The Edge have all donned them on stage. But Converse wanted to capture today’s creative sparks, so we sent fictional music critic Tom Ressa to Bonnaroo as a SPIN correspondent to interview performers about what inspires them creatively.
Tom is the lead character in "Music and Words," a web comedy show driven by his delusional belief that he is, in fact, a peer to the world’s best musicians. But the artists weren’t in on the joke. So when Tom sat down with MGMT, Grace Potter and a host of other Bonnaroo acts to design their own "Converse One" shoes, the result was fifteen awkwardly hilarious webisodes integrated into SPIN.com's coverage of the festival.